Do you want more bookings for your holiday lodge? Offering Short Breaks could be the way to do it.
Short Break letting gives your guests more flexibility and could potentially generate more income by filling up spaces in your calendar. Plus these guests may want to rebook for a longer stay next time
In this guide, we give you the tools and information you need to get the most from Short Break letting, read on to learn more.
What Can Short Breaks Do for You
Reach a Wider Audience – Providing Short Breaks can open your lodge up to a new variety of guests. As you expand your target market you may notice more interest in your property, hopefully resulting in more bookings.
Become a Flexible Lodge – Some potential guests may not have the luxury to go away for an extended period of time. Offering Short Breaks could help you cater to this market.
Maximise your Calendar – To get the most from your property, filling up your calendar with Short Breaks (where possible) is a good way to possibly generate more revenue.
As stated in our sister brand Sykes Cottages 2024 Outlook report there are other factors for considering short breaks, with other major events driving up demand for short-term rentals, especially here in the Lake District this could present an opportunity for owners to generate additional income.
Top three seasonal periods where income potential is greatest, according to short-term rental data and analytics provider, AirDNA:
• Christmas week – 87% increase in revenue versus the week prior
• May half-term – 47% increase in revenue versus the week prior
• Easter – 38% increase in revenue versus the week prior
The Gardener’s Retreat, Hutton John near Penruddock Ref. 1148450
Short Breaks Types
Peak
During the peak months of the year, many people decide to take Short Breaks rather than spend their time on traditional holidays. Our research shows that during these months, 2 out of 5 people search for Short Breaks, that’s more than 7.5 million searches annually.
Off Season
Short Breaks remain popular for many guests even during the quieter months of April, June, September & October (excluding Easter and half terms). According to our data, over 2 out of every 5 people searched for Short Breaks for these months.
Christmas & New Year
The winter months are known to be popular among those guests who are looking for a Short Break. This includes the months of January, February, March, November & December (excluding Christmas, New Year, and school half terms). 3 out of every 5 people who searched for a holiday during these months, searched for a Short Break.
Flexible Short Breaks
This new option is bookable all year. Flexible short breaks is a daily pricing option that fills gaps in availability and maximises short break booking potential. It allows customers who are looking to start their holiday on their preferred day of the week in addition to your standard changeover days.
Waterside Lodge, White Cross Bay Ref. 1159268
Things to Keep in Mind…
Short Breaks can be an asset to add to your portfolio and could help you to generate more income but there are a few things that you need to know before moving forward.
For many lodges, the changeover days are usually Monday and Friday. This may limit the Short Break flexibility that you can offer to your guests. However, if you manage your own lodge and are flexible with changeover days the Short Break options may be better suited. If you have a private cleaner, check they are available to clean and provide fresh linen and towels other than Monday and Fridays.
Costs may rise due to the increase in demand but in the long term, you should notice an improvement in income and be able to recuperate any costs you may experience. Owners who opt into our Income Maximisation Strategy earn, on average, 12% more revenue from their holiday let. To support you, read our blog on how to maximise holiday let income, to help you set the best letting price for your property.
Want to know more? Get in touch!
Please contact the local team to chat through the above options in more detail and also discuss other options to help increase bookings, by phoning 015394 46748. Alternatively, you can email us at: newowners@lakedistrictlodgeholidays.co.uk or request your free Owner Pack today.
